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heineken
Social media launch
Heineken needed to get their new global brand (Open Your World) onto this new thing called social media.

We created more than 100 pieces of content, from personal documentaries to a photography series, a Twitter bot, experimental films and more. Editorial, fast turnaround, snack-able content.
twitter
Open Your World encourages you to seek answers from around the world. So tweet a question using no more than 140 characters, and one of the 140 characters around around the world would answer it for you.
youtube
People Worth Watching was a 10 part series about people around the world going out of their way to live differently, living the Open Your World brand.
facebook
"Around The World" was a series of worldly experiments to show what's possible when you step outside your borders.
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For photography based platforms we created a series called "Heading Out With..." where we took you out for drinks with interesting groups of people from around the globe.
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image of people socialising with Heinekenimage of people socialising with Heinekenimage of people socialising with Heinekenimage of people socialising with Heineken