Vodafone wanted a story of innovation, technology and their ability to create connections.
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I created a brief for a creative team to invent a PR-able "thing" that demonstrated the power of connections and helped the community in some way.
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Designed with Dutch cyclists in mind, the Smart Jacket connects to your phone and communicates to drivers the direction you are traveling.

It became a real-life demonstration of Vodafone’s commitment to building “Powerful Connections” through mobile technology.